D. Senthil Kannan, is an entrepreneur, business investor, soft skills trainer and writer. He is a postgraduate of Business Administration, with a specialization in international Business. He is a certified National Trainer of JCI India. He has done certificate programmes in Counselling skills, Transactional Analysis (TA) , Neuro Linguistic Programming (NLP) , Social Entrepreneurship and Laughter Yoga. He belongs to a reputed business family having varied business interests. He is the founder trustee of a soft skills training organization, based in Tuticorin called PALMS. He is the author of the book "Transformational Thoughts".